"The first time you bake cupcakes, you will certainly follow the recipe with rigor.
The third time, you might improvise and screw up.
Learning your lesson, you will follow the recipe again and again as closely as you can.
At this point, by the fifth time, some people actually learn to bake. They improvise successfully. They understand the science and the outcomes. They develop a kind of gracefulness in the kitchen.
Others merely plod along. They're cooks, not chefs.
A cook follows a recipe. A chef invents one.
We have too many cooks. The world is begging for chefs."
How do we become chefs? How do we move into the place where we can understand or create nuance? According to Mr. Godin it is time and repetition, "rinse and repeat". Until we have so embedded ourselves in the minutia that we see things that are hidden and so "self-actualize."
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